What’s the quickest way to reach your customers? Well its not with direct mail, and it’s not even with e-mail. The answer is with text marketing. Text marketing really works because people actually read their text messages. Unlike e-mail newsletters that just go in to spam folders, or direct mail pieces that go into the recycling bin, text marketing goes through. Surveys show that 98% of text messages are read within 15 minutes! It’s probably even a shorter amount of time if you’re talking about the teenage demographic. Either way that’s a totally impressive statistic, isn’t it? We take our mobile phones with us everywhere. Think about the last time you accidentally forgot your cell phone at home. You may have been driving down the road and realized that your phone wasn’t in your purse or pocket and just turned right around because you knew if you left for your work day without your phone there could be disastrous consequences. Not necessarily because anybody was going to call you with an important message, or you need to call them about something important, it’s just the convenience factor of having the ability to do so whenever you want or need to. A mobile marketing company will be up to set you up with the right kind of text marketing for your business. There are different kinds of text marketing – ones that use regular phone numbers, and ones that use short numbers, like you might have seen on American Idol. Short codes are more expensive to use for texting, but they are easier to remember, and it’s just the industry standard that we are familiar with. Mobile consultants will be able to tell you about the pros and cons of various types of text marketing, and the best solutions to get your marketing to rock. Text marketing is automated, like e-mail newsletters are. So you don’t have to text from your device to other people. If your campaigns are setup properly, you can really just set them and forget them. Text marketing can even use auto responders just like e-mail newsletters can. The mobile world is amazing, isn’t it?

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